Marketing Verbage


Paving the Way:

 

It’s the story of the National Park Service and the first Interstate Highways; the American West and the closing of the Frontier . . .

It’s the story of the American Road Trip, from Lewis and Clark to the modern American family and their station wagon cruising down the highway . . .

And, at its most specific, it’s the story of AL Westgard, AAA Pathfinder; Stephen Mather, the First Director of the National Parks Service; and the 12 individuals who traveled the National Park-to-Park Tour, the first automotive journey through the eleven National Parks of the American West.

These were the men and women who pioneered the first Great American Road Trip and Paved the Way for so many millions of Americans in the generations to come.

 

- JC